Tuesday, September 16, 2008

Good Internet Marketing Book Reccomendations

I should really sign up as an Amazon affiliate before I put book titles in here, but lately the blog list has been so screwy no one will find this stuff anyway. Here are some of my favorite internet marketing books. Not all of them are about the internet per se, but I have found them all extremely applicable to the internet.

Influence - The Psychology of Persuasion, by Robert Cialdini: Excellent book about why we buy at a core Psychology level. Heavily refers to automobile sales techniques as well as prisoner of war techniques, but many others in there as well. I had a hard time putting this book down.

The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk! by Al Ries, Jack Trout: Good general Marketing book and a quick read. Especially well focused on branding and to develop branding strategy. A very quick read too.

Designing Web Usability, by Jakob Nielson: This classic web usability book should be read by everyone in this business to see a nice, disciplined way of approaching and thinking about things.

Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug: This book has some good basic usability points and then has some good tips for guerrilla usability testing on a shoestring budget. A very quick read too.

Information Architecture for the World Wide Web: Designing Large Scale Web Sites, by Paul Rosenfeld and Peter Morville: Good basics of group structure and how and why we approach problems a particular way in web world. A classic book.

Why We Buy, by Paco Underhill: This was really written more as a visual retail book or perhaps a brick usability book, but there is still a lot of good things in here to get you inside the head of shoppers. The internet section is antiquated :-)

Web resources: Need to move my link list over here too, but for now I want to hold this one for posterity. http://www.futurenowinc.com/free_tools_resources.htm

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